The article delves into the evolving platform economy where digital platforms, such as ChatGPT powered by Large Language Models (LLMs), serve as intermediaries connecting stakeholders. These platforms, unlike traditional pipelines, leverage digital technology to create value through mass personalized interactions.
Using a hypothetical use-case, the article demonstrates how ChatGPT can be an intuitive personal assistant, bridging users with various service providers.
However, with the rise of such platforms, challenges akin to SEO in search engines are anticipated.
Approaches like Prompt Engineering and Automatic Choice Optimization will become pivotal.
Lastly, a critical challenge for providers is to be chosen by AI systems in a landscape dominated by a few digital giants.